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BEST GLOBAL BRANDS

1 Coca-Cola

$67,000 million

2005 Rank/Value
1 / $67,525 million
-1% change from 2005
Based in U.S.
Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide.

BEST GLOBAL BRANDS

2 Microsoft

$56,926 million

2005 Rank/Value
2 / $59,941 million
-5% change from 2005
Based in U.S.
Threats from Google and Apple haven’t yet offset the power of its Windows and Office monopolie

BEST GLOBAL BRANDS

3 IBM

$56,201 million

2005 Rank/Value
3 / $53,376 million
5% change from 2005
Based in U.S.
Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.

BEST GLOBAL BRANDS

4 GE

$48,907 million

2005 Rank/Value
4 / $46,996 million
4% change from 2005
Based in U.S.
The brand Edison built has extended its reach from ovens to credit cards, and the “Ecomagination” push is making GE look like a protector of the planet.

BEST GLOBAL BRANDS

5 Intel

$32,319 million

2005 Rank/Value
5 / $35,588 million
-9% change from 2005
Based in U.S.
Profits and market share weren’t the only things slammed by rival AMD. Intel’s brand value tumbled 9%, as it loss business from high-profile customers.

BEST GLOBAL BRANDS

6 Nokia

$30,131 million

2005 Rank/Value
6 / $26,452 million
14% change from 2005
Based in Finland
Fashionable designs and low-cost models for the developing world enabled the mobile phone maker to regain ground against competitors.

BEST GLOBAL BRANDS

7 Toyota

$27,941 million

2005 Rank/Value
9 / $24,837 million
12% change from 2005
Based in Japan
Toyota is closing in on GM to become the world’s biggest automaker. A slated 10% increase in U.S. sales this year will help even more.

BEST GLOBAL BRANDS

8 Disney

$27,848 million

2005 Rank/Value
7 / $26,441 million
5% change from 2005
Based in U.S.
New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods.

9 McDonald’s

$27,501 million

2005 Rank/Value
8 / $26,014 million
6% change from 2005
Based in U.S.
A new healthy-living marketing campaign—and the premium-priced sandwiches and salads that came with it—have led to a fourth year of sales gains.
Photo by Bloomberg News

10 Mercedes-Benz

$21,795 million

2005 Rank/Value
11 / $20,006 million
9% change from 2005
Based in Germany
The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak margins will take longer to fix.
Photo by Bloomberg News

11 Citi

$21,458 million

2005 Rank/Value
12 / $19,967 million
7% change from 2005
Based in U.S.
Already the biggest U.S. bank, Citigroup’s quest to generate more revenues from world markets has it introducing its brand to new emerging markets.
Photo by Bloomberg News

BEST GLOBAL BRANDS

12 Marlboro

$21,350 million

2005 Rank/Value
10 / $21,189 million
1% change from 2005
Based in U.S.
Marlboro remains firmly in the saddle, particularly outside the U.S., as it expands into developing markets

BEST GLOBAL BRANDS

13 Hewlett-Packard

$20,458 million

2005 Rank/Value
13 / $18,866 million
8% change from 2005
Based in U.S.
Under CEO Mark Hurd, HP is skipping glitzy image ads to push specific products. Improving profits and a 40% stock price increase haven’t hurt.

BEST GLOBAL BRANDS

14 American Express

$19,641 million

2005 Rank/Value
14 / $18,559 million
6% change from 2005
Based in U.S.
A preeminent financial-services brand among high-end customers, the company is recasting itself as hip to broaden its appeal to a younger set.

BEST GLOBAL BRANDS

15 BMW

$19,617 million

2005 Rank/Value
16 / $17,126 million
15% change from 2005
Based in Germany
BMW continues to churn out hot models that buyers love to drive and Japanese automakers can’t seem to replicate.

BEST GLOBAL BRANDS

16 Gillette

$19,579 million

2005 Rank/Value
15 / $17,534 million
12% change from 2005
Based in U.S.
Gillette’s new six-bladed Fusion razor met with ridicule when it was introduced. But with Fusion sales soaring, Gillette is still kin

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BEST GLOBAL BRANDS

17 Louis Vuitton

$17,606 million

2005 Rank/Value
18 / $16,077 million
10% change from 2005
Based in France
With a glitzy new flagship on the Champs Elysées, the world’s richest luxury brand celebrates yet another year of robust growth.

BEST GLOBAL BRANDS

18 Cisco

$17,532 million

2005 Rank/Value
17 / $16,592 million
6% change from 2005
Based in U.S.
Cisco’s decision to lead with its Linksys brand for consumers hasn’t made the company a household name yet, but it’s helping.

BEST GLOBAL BRANDS

19 Honda

$17,049 million

2005 Rank/Value
19 / $15,788 million
8% change from 2005
Based in Japan
As gas prices rise, Honda’s gas sippers are helping the Japanese carmaker gnaw into the Big Three’s market share.

BEST GLOBAL BRANDS

20 Samsung

$16,169 million

2005 Rank/Value
20 / $14,956 million
8% change from 2005
Based in S. Korea
Samsung is rolling out hot LCD TVs and ever more powerful memory chips. But it is missing in action with low-end handsets, hurting market share.

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BEST GLOBAL BRANDS

21 Merrill Lynch

$13,001 million

2005 Rank/Value
25 / $12,018 million
8% change from 2005
Based in U.S.
Merrill Lynch has made a dramatic transformation from a sleepy, stable brokerage to a lean and mean investment bank.

BEST GLOBAL BRANDS

22 Pepsi

$12,690 million

2005 Rank/Value
23 / $12,399 million
2% change from 2005
Based in U.S.
It tapped a growing obsession with obesity by shifting marketing dollars to Diet Pepsi. Another boost? Rival Coke’s move to copy Pepsi Max with Coke Zero.

BEST GLOBAL BRANDS

23 Nescafe

$12,507 million

2005 Rank/Value
24 / $12,241 million
2% change from 2005
Based in Switzerland
Sales of instant coffee are piping hot in emerging markets, while flavored coffees and new products have boosted appeal in the U.S. and Europe

BEST GLOBAL BRANDS

24 Google

$12,376 million

2005 Rank/Value
38 / $8,461 million
46% change from 2005
Based in U.S.
Its recent inclusion as a verb in the Oxford English Dictionary confirms what competitors feared: Google means search to an army of Web users.

BEST GLOBAL BRANDS

25 Dell

$12,256 million

2005 Rank/Value
21 / $13,231 million
-7% change from 2005
Based in U.S.
The king of the inexpensive PC is trying to regain trust with a campaign to bolster customer service and technical support.

BEST GLOBAL BRANDS

26 Sony

$11,695 million

2005 Rank/Value
28 / $10,754 million
9% change from 2005
Based in Japan
Sony CEO Howard Stringer has fixed the TV biz, but other electronics products are struggling. He’s betting PlayStation 3 can help turn things around.

BEST GLOBAL BRANDS

27 Budweiser

$11,662 million

2005 Rank/Value
26 / $11,878 million
-2% change from 2005
Based in U.S.
A price war and changing tastes left the No.1 beer maker with a nasty hangover. The drop in profits for 2005 was its first in a decade.

BEST GLOBAL BRANDS

28 HSBC

$11,622 million

2005 Rank/Value
29 / $10,429 million
11% change from 2005
Based in Britain
With retail, private, and investment banking operations in 76 countries, the world’s local bank is fast becoming a major force in financial services

BEST GLOBAL BRANDS

29 Oracle

$11,459 million

2005 Rank/Value
27 / $10,887 million
5% change from 2005
Based in U.S.
Last year, Oracle bought another major software brand, Siebel Systems. This year it will have to sew it together and keep its customers happy.

BEST GLOBAL BRANDS

30 Ford

$11,056 million

2005 Rank/Value
22 / $13,159 million
-16% change from 2005
Based in U.S.
The iconic auto brand has declined in every measure. Weak marketing, bad press, shallow product portfolio, and a bottomed-out U.S. stock price hurt value.

BEST GLOBAL BRANDS

31 Nike

$10,897 million

2005 Rank/Value
30 / $10,114 million
8% change from 2005
Based in U.S.
Nike won in both the casual fashion and hard-core athletic markets with innovative new products, marketing, and partnerships.

BEST GLOBAL BRANDS

32 UPS

$10,712 million

2005 Rank/Value
32 / $9,923 million
8% change from 2005
Based in U.S.
China-to-U.S. routes are paying off handsomely, while a big contract to consolidate shipments for Dell is providing a boost back at home.

BEST GLOBAL BRANDS

33 JPMorgan

$10,205 million

2005 Rank/Value
34 / $9,455 million
8% change from 2005
Based in U.S.
Unlike other big banks selling money management units, JPMorgan is building a brand in the business, as merger integration efforts continue.

BEST GLOBAL BRANDS

34 SAP

$10,007 million

2005 Rank/Value
36 / $9,006 million
11% change from 2005
Based in Germany
New software aimed at smaller businesses helped SAP extend its customer base beyond blue chips.

BEST GLOBAL BRANDS

35 Canon

$9,968 million

2005 Rank/Value
35 / $9,044 million
10% change from 2005
Based in Japan
Digital cameras and copiers helped Canon become one of Japan’s most profitable companies. New boss Tsuneji Uchida brings technological knowhow

BEST GLOBAL BRANDS

36 Morgan Stanley

$9,762 million

2005 Rank/Value
33 / $9,777 million
0% change from 2005
Based in U.S.
CEO John J. Mack is overhauling the firm, and its brand, to restore its former reputation as the top investment bank.

BEST GLOBAL BRANDS

37 Goldman Sachs

$9,640 million

2005 Rank/Value
37 / $8,495 million
13% change from 2005
Based in U.S.
Goldman’s repeated blockbuster trading results have made it Wall Street’s most profitable money machine.

BEST GLOBAL BRANDS

38 Pfizer

$9,591 million

2005 Rank/Value
31 / $9,981 million
-4% change from 2005
Based in U.S.
Sold its over-the-counter unit to focus on developing new prescription drugs—a smart move as powerhouse brands such as Lipitor face generic competition.

BEST GLOBAL BRANDS

39 Apple

$9,130 million

2005 Rank/Value
41 / $7,985 million
14% change from 2005
Based in U.S.
Apple continues to be the style master with its expanded family of iPods and Mac PCs. Its latest hit: the MacBook line of laptops.

BEST GLOBAL BRANDS

40 Kellogg’s

$8,776 million

2005 Rank/Value
39 / $8,306 million
6% change from 2005
Based in U.S.
The cereal maker is striking an effective balance between healthy products like Special K and sugary treats like Pop Tarts to attract both moms and kids.

BEST GLOBAL BRANDS

41 Ikea

$8,763 million

2005 Rank/Value
42 / $7,817 million
12% change from 2005
Based in Sweden
Its affordable Scandinavian designs have helped the Swedish retailer become a household name from San Diego to Shanghai.

BEST GLOBAL BRANDS

42 UBS

$8,734 million

2005 Rank/Value
44 / $7,565 million
15% change from 2005
Based in Switzerland
Melding private banking and investment banking continues to pay off big-time, especially in Europe and Asia.

BEST GLOBAL BRANDS

43 Novartis

$7,880 million

2005 Rank/Value
43 / $7,746 million
2% change from 2005
Based in Switzerland
The Swiss pharmaceutical giant is expanding across everything from prescription drugs to generic medicines, vaccines, and diagnostics.

BEST GLOBAL BRANDS

44 Siemens

$7,828 million

2005 Rank/Value
45 / $7,507 million
4% change from 2005
Based in Germany
New CEO Klaus Kleinfeld has disposed of poor-performing telecom units, allowing Siemens to focus on businesses such as medical equipment.

BEST GLOBAL BRANDS

45 Harley-Davidson

$7,739 million

2005 Rank/Value
46 / $7,346 million
5% change from 2005
Based in U.S.
Still the king of the hogs. Growing sales to women augment the loyal customer base of baby boomers and hard-core bikers.

BEST GLOBAL BRANDS

46 Gucci

$7,158 million

2005 Rank/Value
49 / $6,619 million
8% change from 2005
Based in Italy
Designer Frida Giannini still can’t match predecessor Tom Ford’s star power. But sales of apparel and leather accessories are growing nicely.

BEST GLOBAL BRANDS

47 eBay

$6,755 million

2005 Rank/Value
55 / $5,701 million
18% change from 2005
Based in U.S.
Investors may not like increasing competition from the likes of Google, but TV ads keep boosting the online marketplace’s brand appeal.

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BEST GLOBAL BRANDS

48 Philips

$6,730 million

2005 Rank/Value
53 / $5,901 million
14% change from 2005
Based in Netherlands
Buoyed by the success of its medical equipment and high-tech consumer gadgets, Philip’s focus on cutting-edge, easy-to-use products is paying off.

BEST GLOBAL BRANDS

49 Accenture

$6,728 million

2005 Rank/Value
51 / $6,142 million
10% change from 2005
Based in Bermuda
Bundling consulting and outsourcing gigs is helping Accenture stay fierce. Last year, sales grew by more than twice the rate of other tech-services firms.

BEST GLOBAL BRANDS

50 MTV

$6,627 million

2005 Rank/Value
48 / $6,647 million
0% change from 2005
Based in U.S.
Now 25, MTV is pushing into broadband with the MTV Overdrive site, where it faces competition with MySpace and YouTube for teens’ attention.

BEST GLOBAL BRANDS

51 Nintendo

$6,559 million

2005 Rank/Value
50 / $6,470 million
1% change from 2005
Based in Japan
Nintendo is No.1 in portable video-game consoles, but the unconventional new Wii console machine due out this autumn could be a harder sell.

BEST GLOBAL BRANDS

52 Gap

$6,416 million

2005 Rank/Value
40 / $8,195 million
-22% change from 2005
Based in U.S.
Still searching for its fashion identity, the clothier’s sales are fraying as it struggles to dress the twentysomething crowd for both work and weekend.

BEST GLOBAL BRANDS

53 L’Oreal

$6,392 million

2005 Rank/Value
52 / $6,005 million
6% change from 2005
Based in France
This French cosmetics maker’s finances are looking prettier, thanks to a rebound in sluggish European sales.

BEST GLOBAL BRANDS

54 Heinz

$6,223 million

2005 Rank/Value
47 / $6,932 million
-10% change from 2005
Based in U.S.
Slimming its portfolio and adding products like Lea & Perrins hasn’t been enough for Heinz to compete with retailers’ in-house brands.

BEST GLOBAL BRANDS

55 Yahoo!

$6,056 million

2005 Rank/Value
58 / $5,256 million
15% change from 2005
Based in U.S.
The company risks looking like an also-ran next to Google, but Yahoo is mining for hits in new areas like social networking and digital content.

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BEST GLOBAL BRANDS

56 Volkswagen

$6,032 million

2005 Rank/Value
56 / $5,617 million
7% change from 2005
Based in Germany
Maybe the most resilient brand in its industry. VW is solving its quality and financial issues, and customers are coming back.

BEST GLOBAL BRANDS

57 Xerox

$5,918 million

2005 Rank/Value
54 / $5,705 million
4% change from 2005
Based in U.S.
Xerox’ stable of color copiers is bringing in a good supply of cash, but it has yet to make its mark in the digital world

BEST GLOBAL BRANDS

58 Colgate

$5,633 million

2005 Rank/Value
60 / $5,186 million
9% change from 2005
Based in U.S.
Well into a four-year restructuring, Colgate now has something to smile about with new launches such as Luminous toothpaste finding strong demand.

BEST GLOBAL BRANDS

59 Wrigley’s

$5,449 million

2005 Rank/Value
57 / $5,543 million
-2% change from 2005
Based in U.S.
With new players chewing away at market share, Wrigley’s has been expanding into areas like candy and mints with brand extensions and acquisitions.

BEST GLOBAL BRANDS

60 KFC

$5,350 million

2005 Rank/Value
61 / $5,112 million
5% change from 2005
Based in U.S.
Avian flu fears in early 2006 slowed KFC’s growth in China, the chain’s hottest market, but KFC sales are rebounding.

BEST GLOBAL BRANDS

61 Chanel

$5,156 million

2005 Rank/Value
65 / $4,778 million
8% change from 2005
Based in France
Fresh-faced Keira Knightly is replacing bad-girl Kate Moss as the face of Coco Mademoiselle perfume

BEST GLOBAL BRANDS

62 Avon

$5,040 million

2005 Rank/Value
59 / $5,213 million
-3% change from 2005
Based in U.S.
Avon ladies have been struggling. Poor results in many markets, including Eastern Europe, forced CEO Andrea Jung to launch a restructuring this year.

BEST GLOBAL BRANDS

63 Nestle

$4,932 million

2005 Rank/Value
66 / $4,744 million
4% change from 2005
Based in Switzerland
Best known for chocolate, Nestlé posts stronger growth from other products, such as Nestlé Aquarel bottled water.

BEST GLOBAL BRANDS

64 Kleenex

$4,842 million

2005 Rank/Value
64 / $4,922 million
-2% change from 2005
Based in U.S.
A mature brand that’s working to fend off commodity status. Emotional advertising is helping buoy its image against private labels.

BEST GLOBAL BRANDS

65 Amazon.com

$4,707 million

2005 Rank/Value
68 / $4,248 million
11% change from 2005
Based in U.S.
Heavy spending on technology for digital media initiatives has depressed the stock, but free shipping and reliability keep customers happy.

BEST GLOBAL BRANDS

66 Pizza Hut

$4,694 million

2005 Rank/Value
63 / $4,963 million
-5% change from 2005
Based in U.S.
Pizza Hut sales have been drooping as Americans turn increasingly to sandwiches and Mexican fare.

BEST GLOBAL BRANDS

67 Danone

$4,638 million

2005 Rank/Value
67 / $4,513 million
3% change from 2005
Based in France
A growing global appetite for yogurt keeps the French food and beverage giant in good health.

BEST GLOBAL BRANDS

68 Caterpillar

$4,580 million

2005 Rank/Value
70 / $4,085 million
12% change from 2005
Based in U.S.
Demand for Caterpillar’s rugged machines and engines has never been stronger. Cat is on track to top $40 billion in sales this year.

BEST GLOBAL BRANDS

69 Motorola

$4,569 million

2005 Rank/Value
73 / $3,877 million
18% change from 2005
Based in U.S.
New products like the RAZR and SLVR have been a hit, and a hip marketing campaign behind them is adding luster to the Moto brand

BEST GLOBAL BRANDS

70 Kodak

$4,406 million

2005 Rank/Value
62 / $4,979 million
-12% change from 2005
Based in U.S.
Kodak has defied skeptics by becoming a major player in digital photography and printing, but profits remain disappointing.

BEST GLOBAL BRANDS

71 adidas

$4,290 million

2005 Rank/Value
71 / $4,033 million
6% change from 2005
Based in Germany
The World Cup was a bonanza for the sports-apparel maker. Securing the sponsorship helped keep archrival Nike at bay before the world’s largest audience.

BEST GLOBAL BRANDS

72 Rolex

$4,237 million

2005 Rank/Value
72 / $3,906 million
8% change from 2005
Based in Switzerland
Rolex remains the ultimate luxury brand worldwide, and with strong sales in China, its appeal continues to spread.

BEST GLOBAL BRANDS

73 Zara

$4,235 million

2005 Rank/Value
77 / $3,730 million
14% change from 2005
Based in Spain
With its focus on high fashion at low prices, Europe’s biggest clothing retailer is so popular that it’s opening more than a store a day in 2006.

BEST GLOBAL BRANDS

74 Audi

$4,165 million

2005 Rank/Value
79 / $3,686 million
13% change from 2005
Based in Germany
Eye-catching design, hot technology, and a new American-size SUV called the Q7 are transforming Audi into a serious global rival to BMW and Mercedes.

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BEST GLOBAL BRANDS

75 Hyundai

$4,078 million

2005 Rank/Value
84 / $3,480 million
17% change from 2005
Based in S. Korea
Fast shedding its image as a cheap automaker. In the latest J.D. Power quality survey of new car owners, Hyundai was No.3, behind Porsche and Lexus.

BEST GLOBAL BRANDS

76 BP

$4,010 million

2005 Rank/Value
75 / $3,802 million
5% change from 2005
Based in Britain
Not even an Alaskan oil spill or an explosion at a Texas refinery has put a dent in BP’s strong performance.

BEST GLOBAL BRANDS

77 Panasonic

$3,977 million

2005 Rank/Value
78 / $3,714 million
7% change from 2005
Based in Japan
It’s a force in flat-screen TVs, digital cameras, and chips but hasn’t turned first-rate technology into better brand equity.

BEST GLOBAL BRANDS

78 Reuters

$3,961 million

2005 Rank/Value
74 / $3,866 million
2% change from 2005
Based in Britain
The global news and financial information giant is moving into derivatives trading with a collaboration with the Chicago Mercantile Exchange.

BEST GLOBAL BRANDS

79 Kraft

$3,943 million

2005 Rank/Value
69 / $4,238 million
-7% change from 2005
Based in U.S.
Fierce competition and rising commodity costs have dogged the U.S.’s largest foodmaker. Kraft’s new CEO needs innovative new products to revive sales.

BEST GLOBAL BRANDS

80 Porsche

$3,927 million

2005 Rank/Value
76 / $3,777 million
4% change from 2005
Based in Germany
ceo Wendelin Wiedeking extends his 10-year winning streak with perfect timing and precision execution on the Cayman.

BEST GLOBAL BRANDS

81 Hermes

$3,854 million

2005 Rank/Value
82 / $3,540 million
9% change from 2005
Based in France
Best known for leather accessories and silk scarves, Hermes is riding high on the success of a new perfume, Un Jardin Sur le Nil.

BEST GLOBAL BRANDS

82 Tiffany & Co.

$3,819 million

2005 Rank/Value
81 / $3,618 million
6% change from 2005
Based in U.S.
With sales sparkling in many markets, the retailer’s focus on service and design has helped it battle a new set of discount online competitors.

BEST GLOBAL BRANDS

83 Hennessy

$3,576 million

2005 Rank/Value
86 / $3,201 million
12% change from 2005
Based in France
As the brand gets a marketing assist from adoring hip hop artists in the U.S., the French cognac maker is pushing for growth in China and India.

BEST GLOBAL BRANDS

84 Duracell

$3,576 million

2005 Rank/Value
80 / $3,679 million
-3% change from 2005
Based in U.S.
Duracell has been gaining share in the market for premium replaceable batteries, but will rechargeable batteries threaten the long-term outlook?

BEST GLOBAL BRANDS

85 ING

$3,474 million

2005 Rank/Value
87 / $3,177 million
9% change from 2005
Based in Netherlands
ING continues its global expansion moving beyond its banking and insurance roots into the asset management business.

BEST GLOBAL BRANDS

86 Cartier

$3,360 million

2005 Rank/Value
89 / $3,050 million
10% change from 2005
Based in France
The popularity of Pasha timepieces and Caresse d’Orchidées jewelry is putting a sparkle in Cartier sales.

BEST GLOBAL BRANDS

87 Moet & Chandon

$3,257 million

2005 Rank/Value
92 / $2,991 million
9% change from 2005
Based in France
Global sales of Champagne are up 54% since 1990, and Moet’s “Be Fabulous” campaign has cemented the brand in the center of the market.

BEST GLOBAL BRANDS

88 Johnson & Johnson

$3,193 million

2005 Rank/Value
91 / $3,040 million
5% change from 2005
Based in U.S.
There’s more than one way to grow, as J&J showed by paying $16.6 billion for Pfizer’s consumer-products unit

BEST GLOBAL BRANDS

89 Shell

$3,173 million

2005 Rank/Value
90 / $3,048 million
4% change from 2005
Based in Britain
Despite pension problems and pipeline explosions, soaring oil prices fueled Shell to record 2005 profits of $23 billion.

BEST GLOBAL BRANDS

90 Nissan

$3,108 million

2005 Rank/Value
85 / $3,203 million
-3% change from 2005
Based in Japan
Starved for new models, Nissan’s sales have slipped. New launches, including a remodeled Altima, will be a timely boost for CEO Carlos Ghosn.

BEST GLOBAL BRANDS

91 Starbucks

$3,099 million

2005 Rank/Value
99 / $2,576 million
20% change from 2005
Based in U.S.
Starbucks brings in customers with lifestyle marketing, pushing music, books, and lunch food to get them to stick around.

BEST GLOBAL BRANDS

92 Lexus

$3,070 million

2005 Rank/Value
New / $New million
New change from 2005
Based in Japan
Toyota’s relatively young Lexus premium brand is No.1 in the U.S., but it’s just getting started in Asia and Europe.

BEST GLOBAL BRANDS

93 Smirnoff

$3,032 million

2005 Rank/Value
88 / $3,097 million
-2% change from 2005
Based in Britain
The vodka market continues to attract new entrants; Smirnoff needs to better define a sophisticated identity to stay ahead of the pack.

BEST GLOBAL BRANDS

94 LG

$3,010 million

2005 Rank/Value
97 / $2,645 million
14% change from 2005
Based in S. Korea
This Korean electronics maker is emulating its crosstown rival, Samsung, boasting stylish handsets and digital TVs.

BEST GLOBAL BRANDS

95 Bulgari

$2,875 million

2005 Rank/Value
94 / $2,715 million
6% change from 2005
Based in Italy
Italian jeweler Bulgari is powering growth with the help of a super-luxury hotel chain and customers like Madonna.

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BEST GLOBAL BRANDS

96 Prada

$2,874 million

2005 Rank/Value
93 / $2,760 million
4% change from 2005
Based in Italy
Anti-Establishment Italian fashionista Miuccia Prada keeps testing the frontiers of taste: Edgy clothing design, edgier store architecture.

BEST GLOBAL BRANDS

97 Armani

$2,783 million

2005 Rank/Value
95 / $2,677 million
4% change from 2005
Based in Italy
Fashion icon Giorgio Armani proves his appeal extends beyond the closet, as he expands into everything from minimalist sofas to five-star resorts.

BEST GLOBAL BRANDS

98 Burberry

$2,783 million

2005 Rank/Value
New / $New million
New change from 2005
Based in Britain
Moving beyond its signature plaid, Burberry is beefing up its accessories line and expanding its retail profile in the U.S.

BEST GLOBAL BRANDS

99 Nivea

$2,692 million

2005 Rank/Value
98 / $2,576 million
4% change from 2005
Based in Germany
In a bid to shed its austere image, the company is expanding into new products such as skin-firming lotion and men’s eye cream.

BEST GLOBAL BRANDS

100 Levi’s

$2,689 million

2005 Rank/Value
96 / $2,655 million
1% change from 2005
Based in U.S.
This iconic brand is fighting to stand out among such high-end names as Earnest Sewn and, at the mass level, discounters’ private-label jeans.

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